values-aligned

messaging, sales enablement, and
content marketing

build founder and company brands that don't make you cringe and
everyone shares your story consistently and authentically in their own words.

 

UNBLOCK SALES AND PRODUCT ADOPTION.

 

power your Go-To-Market (GTM) strategy
with content strategy

positioning, executive and company brand development, content marketing, and ghostwriting

scale from founder-led sales with sales enablement support

direct message and email outreach sequences, virtual events, and case studies

close new customers faster with content marketing

messaging, SEO, social media, onboarding and nurture email sequences

GROW YOUR BUSINESS.

 

pre-seed to series C

content strategy.

seed to series C

digital marketing campaigns.

series A to series C

sales enablement support.

SIMPLIFIED STORIES.

data-driven content strategy for business results.

Are you publishing content and seeing mediocre results? Your content strategy (or your distribution channels) may be to blame.

Beginning with your data, business plan, and key stakeholders, we'll identify friction and mismatches. We collaborate with you, using our findings to craft a content strategy that aligns your team on who you reach, how you help, and what someone should do.

We then craft and execute content marketing deliverables (landing pages, website copy, email, and social media) for you. We track engagement and results to verify that suggestions deliver real value.

smart-goal-answer-who-what-when-where-why
marketing-brand-product-triangle
PATHWAY TO PREDICTABLE REVENUE GROWTH.

sales enablement and social selling for shorter sales.

Are your sales slow? Has your growth stalled? It might be your messaging and content mix.

Starting with your GTM strategy, positioning, and target market, we'll look at where you stand relative to the competition.  Then, we review your distribution channels and funnel, looking for gaps and misperceptions in the marketplace. 

We can introduce or refine content, execute new campaigns, and produce sales enablement tools depending on what we find. We'll set a baseline and track shifts in your buyer's journey.

GTM STRATEGY
WITH TACTICAL EXECUTION.

  •  

    pink-teal-gears-on-chart-arrow-going-to-upper-right

    Kimberly Chen

    Director of Strategy & Operations


    "Eden is skilled at both strategic planning and tactical execution. She understands the core elements that make a strong marketing foundation, and she is also willing to do the work that is required to build and maintain that infrastructure."

     

     

    pink-teal-gears-on-chart-arrow-going-to-upper-right

    Kimberly Chen

    Director of Strategy & Operations


    "Eden is skilled at both strategic planning and tactical execution. She understands the core elements that make a strong marketing foundation, and she is also willing to do the work that is required to build and maintain that infrastructure."

     

  •  

    tactical-strategic-balance

    Howard Rosenfield

    Founder


    "Eden is able to grasp very technical concepts and can articulate related benefits to a non-technical audience. She also possesses a balance of tactical and strategic skills. This spectrum of talents made her an invaluable team member."

     

    tactical-strategic-balance

    Howard Rosenfield

    Founder


    "Eden is able to grasp very technical concepts and can articulate related benefits to a non-technical audience. She also possesses a balance of tactical and strategic skills. This spectrum of talents made her an invaluable team member."

  •  

    abstract-juggler-juggling-crown-jester-cap-magician-hat-with-rabbit

    Amy Abascal

    Fractional CMO

    "What really sets Eden apart is her ability to bring order from chaos. ... The outcome was a highly productive marketing team that could literally squeeze blood from turnips."

     

    abstract-juggler-juggling-crown-jester-cap-magician-hat-with-rabbit

    Amy Abascal

    Fractional CMO

    "What really sets Eden apart is her ability to bring order from chaos. ... The outcome was a highly productive marketing team that could literally squeeze blood from turnips."

DRIVE BUSINESS GROWTH.

Each month, we break down common challenges seen by tech startups into simple, jargon-free, actionable steps to increase qualified traffic, build pipeline, or close sales.

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