DIGITAL MARKETING SERVICES.
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ALIGN MARKETING TACTICS WITH STRATEGY.
E Hensley World Group, Inc. can help you:
- drive your tech startup forward
- evaluate the effectiveness of your marketing strategies
- increase organizational transparency
- enhance decision-making using data
- execute campaigns
- create marketing collateral or sales enablement materials
Get started today by requesting a quote for your project.
MARKETING STRATEGY & TACTICAL EXECUTION THAT GETS RESULTS.
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Demand Generation & Content Marketing
GOOGLE ADS | CONVERSION RATE OPTIMIZATION | COPYWRITING | NEWSLETTER
CHALLENGE FACED: Ads generating website traffic; few product downloads.SERVICE REQUESTED: Google Ad optimization and Landing page optimization (LPO).
RESULT: Ad copy A/B tested and targeting adjusted. Landing pages introduced with email sequence with common installation issues. Conversation rates increased by 6009% and Marketing Qualified Leads (MQLs) by 280% in three months.
Demand Generation & Content Marketing
GOOGLE ADS | CONVERSION RATE OPTIMIZATION | COPYWRITING | NEWSLETTER
CHALLENGE FACED: Ads generating website traffic; few product downloads.SERVICE REQUESTED: Google Ad optimization and Landing page optimization (LPO).
RESULT: Ad copy A/B tested and targeting adjusted. Landing pages introduced with email sequence with common installation issues. Conversation rates increased by 6009% and Marketing Qualified Leads (MQLs) by 280% in three months.
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Content Strategy & ABM
SITE STRUCTURE | SEO | COPYWRITING | COLD EMAIL OUTREACH
CHALLENGE FACED: Product-market fit achieved; account-based marketing efforts (ABM) beginning.SERVICE REQUESTED: Messaging and content differentiating from existing learning management systems (LMS) offerings.
RESULT: Benefits and outcomes-focused structure and SEO-friendly content increased the top 20 keyword rankings by 53% within six months of launch. With cold email outreach to identified accounts, total site traffic increased by 990%.
Content Strategy & ABM
SITE STRUCTURE | SEO | COPYWRITING | COLD EMAIL OUTREACH
CHALLENGE FACED: Product-market fit achieved; account-based marketing efforts (ABM) beginning.SERVICE REQUESTED: Messaging and content differentiating from existing learning management systems (LMS) offerings.
RESULT: Benefits and outcomes-focused structure and SEO-friendly content increased the top 20 keyword rankings by 53% within six months of launch. With cold email outreach to identified accounts, total site traffic increased by 990%.
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Content Strategy
SITE STRUCTURE | SEO |
CONVERSION OPTIMIZATION | COPYWRITING
CHALLENGE FACED: Growth stalled; new 3rd generation Platform as a Service (PaaS) offerings significantly changing the market.SERVICE REQUESTED: Review of trial process requested.
RESULT: Redesigned website simplified the buyer's journey to make it easier for developers to sign up and get started. SEO-friendly copy, new site structure, and navigation increased the top 20 keyword rankings by 62% two months after launch.
Content Strategy
SITE STRUCTURE | SEO |
CONVERSION OPTIMIZATION | COPYWRITING
CHALLENGE FACED: Growth stalled; new 3rd generation Platform as a Service (PaaS) offerings significantly changing the market.SERVICE REQUESTED: Review of trial process requested.
RESULT: Redesigned website simplified the buyer's journey to make it easier for developers to sign up and get started. SEO-friendly copy, new site structure, and navigation increased the top 20 keyword rankings by 62% two months after launch.