DIGITAL MARKETING SERVICES.

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ALIGN MARKETING TACTICS WITH STRATEGY.

E Hensley World Group, Inc. can help you:

  • drive your tech startup forward
  • evaluate the effectiveness of your marketing strategies
  • increase organizational transparency
  • enhance decision-making using data
  • execute campaigns
  • create marketing collateral or sales enablement materials

Get started today by requesting a quote for your project.

 

MARKETING STRATEGY & TACTICAL EXECUTION THAT GETS RESULTS.

  • 6009 percent increase in conversions and 280 percent increase MQLs in 3 months

    Demand Generation & Content Marketing

    GOOGLE ADS | CONVERSION RATE OPTIMIZATION | COPYWRITING | NEWSLETTER


    CHALLENGE FACED: Ads generating website traffic; few product downloads.

    SERVICE REQUESTED: Google Ad optimization and Landing page optimization (LPO).

    RESULT: Ad copy A/B tested and targeting adjusted. Landing pages introduced with email sequence with common installation issues. Conversation rates increased by 6009% and Marketing Qualified Leads (MQLs) by 280% in three months.

    6009 percent increase in conversions and 280 percent increase MQLs in 3 months

    Demand Generation & Content Marketing

    GOOGLE ADS | CONVERSION RATE OPTIMIZATION | COPYWRITING | NEWSLETTER


    CHALLENGE FACED: Ads generating website traffic; few product downloads.

    SERVICE REQUESTED: Google Ad optimization and Landing page optimization (LPO).

    RESULT: Ad copy A/B tested and targeting adjusted. Landing pages introduced with email sequence with common installation issues. Conversation rates increased by 6009% and Marketing Qualified Leads (MQLs) by 280% in three months.

  • 990 web traffic increase 53% top 20 keyword ranking in 6 months

    Content Strategy & ABM

    SITE STRUCTURE | SEO | COPYWRITING | COLD EMAIL OUTREACH


    CHALLENGE FACED: Product-market fit achieved; account-based marketing efforts (ABM) beginning.

    SERVICE REQUESTED: Messaging and content differentiating from existing learning management systems (LMS) offerings.

    RESULT: Benefits and outcomes-focused structure and SEO-friendly content increased the top 20 keyword rankings by 53% within six months of launch. With cold email outreach to identified accounts, total site traffic increased by 990%.

    990 web traffic increase 53% top 20 keyword ranking in 6 months

    Content Strategy & ABM

    SITE STRUCTURE | SEO | COPYWRITING | COLD EMAIL OUTREACH


    CHALLENGE FACED: Product-market fit achieved; account-based marketing efforts (ABM) beginning.

    SERVICE REQUESTED: Messaging and content differentiating from existing learning management systems (LMS) offerings.

    RESULT: Benefits and outcomes-focused structure and SEO-friendly content increased the top 20 keyword rankings by 53% within six months of launch. With cold email outreach to identified accounts, total site traffic increased by 990%.

  • 62% increase in top 20 keyword ranking in 2 months

    Content Strategy

    SITE STRUCTURE | SEO |
    CONVERSION OPTIMIZATION | COPYWRITING


    CHALLENGE FACED: Growth stalled; new 3rd generation Platform as a Service (PaaS) offerings significantly changing the market.

    SERVICE REQUESTED: Review of trial process requested.

    RESULT: Redesigned website simplified the buyer's journey to make it easier for developers to sign up and get started. SEO-friendly copy, new site structure, and navigation increased the top 20 keyword rankings by 62% two months after launch.

    62% increase in top 20 keyword ranking in 2 months

    Content Strategy

    SITE STRUCTURE | SEO |
    CONVERSION OPTIMIZATION | COPYWRITING


    CHALLENGE FACED: Growth stalled; new 3rd generation Platform as a Service (PaaS) offerings significantly changing the market.

    SERVICE REQUESTED: Review of trial process requested.

    RESULT: Redesigned website simplified the buyer's journey to make it easier for developers to sign up and get started. SEO-friendly copy, new site structure, and navigation increased the top 20 keyword rankings by 62% two months after launch.